ARC Presents: Baldomero Fernandez

Posted in Adorama Rentals by Nathan Lee Bush on December 22, 2010

Some of the best photographers and videographers in the world walk through our doors every day. ARC Presents is our series highlighting their work on our blog.

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Baldomero Fernandez produces images with a cool commercial sheen but somehow manages never to pander. His style is defined by a blunt awareness of his surroundings, and his ability to capture the beauty in the banal. With his landscapes, he captures the coldly alienating yet vibrantly enthralling surface of modern experience, while never resorting to condescension of his subject or ironic detachment so common in photography today.


Nathan Lee Bush is a photographer and filmmaker in New York City. His work is on his site and blog.

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  1. […] blog, Through The Looking Glass, we launched our new series highlighting our customers’ work, ARC Presents; and we looked at a stunning new video technology, which lets you interactively view every angle in […]

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