THROUGH THE LOOKING GLASS | A PRO PHOTO & VIDEO BLOG

Sony NEX-7 Just Got Real

Posted in Equipment, News by Nathan Lee Bush on August 24, 2011

Despite numerous leaks in the blogosphere, the much-anticipated NEX-7 from Sony just got official, and looks aimed directly at the Fuji X100, with an impressive feature set remarkably similar to its (much) bigger APS-C brother, the Sony Alpha A77, also announced.

This little guy attempts to address many of the perceived failings of the previous mirrorless flagship, the NEX-5, which irked many enthusiasts with its stripped down manual controls and fiddly consumer-oriented menu system.

The attractive body boasts an impressive featureset, including a new 24MP sensor, a 100-16000 ISO range, 10fps continuous shooting (with fixed AE/AF), the same semi flexible rear-LCD along with a 2.4M dot electronic viewfinder, AVCHD Full HD movies in 60p or 24p, integrated flash as well as external hotshoe.

Compatible with the growing NEX lens catalogue, it benefits from the shortest flange back distance of any mount on the market, making it compatible with almost any lens you can think of through with the proper adapter. Sony also announced the LA-EA2 adapter, which allows the NEX cameras to autofocus with any Alpha mount lens.

But the coolest feature is the ‘TRINAVI’ control interface, providing no less than three easy access control wheels, each fully customizable with a range of essential features, allowing for DSLR-like manual control.

Sony also announced three new E-mount lenses, including the much-anticipated Carl Zeiss Sonnar T* E 24mm f/1.8 ZA (December for $1000), a 50mm f/1.8 optically stabilized lens ideal for portraits(December for $300), and a 55-210mm F4.5-6.3 telephoto (October for $350).

Expect the NEX-7 in November for $1200 body only and $1350 with a 18-55mm kit lens.

Press release:

SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 — Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).
“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ®  image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new α77, α65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.
The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

Pricing and Availability

The α NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.
The new camera and all compatible lenses and accessories will be sold at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

For “sneak peak” videos of the new products, please visit www.sony.com/cameravideos.

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  1. […] I cover the announcement of the Sony’s impressive new large sensor mirror less compact, the NEX-7, which gives many market leading APS-C DSLRs a run for their money; I highlight the work of ARC […]


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