Highlight Tech: Hasselblad H4X
With the introduction of the H4D, Hasselblad controversially broke the cross platform interoperability, mandating shooters to use its backs and proprietary software, Phocus. Many photographers were forced to switch to using Phase/Mamiya bodies to take advantage of Phase backs and the industry standard Capture One software from Phase, or stick with the aging H2 bodies.
With the H4X, Hasselblad has released the spiritual successor to the H1/H2 cameras, with an open platform designed to woo back those photographers who prefer Phase One backs and software, but Hassy bodies and glass. The H4X body incorporates all its latest generation technologies, such as its True Focus system and makes them compatible with the cutting edge backs from Phase. You can also use amazing new H series lenses like the 28mm and Hassy’s Hasselblad 35-90mm f/4-5.6 zoom.
Initially, we will be renting our H4X bodies exclusively with the new Phase One IQ 140, 160 and 180 backs, which incorporate huge industry-leading resolutions, high-res touchscreens and Firewire 800 and USB 3.0 compatibility.