Around the Adoramasphere: NAB Edition

Posted in News by Nathan Lee Bush on April 23, 2012

Around the Adoramasphere is our weekly roundup of the internet goings-on of the Adorama family.

On this blog, Through the Looking Glass, we report from the floor at NAB in Vegas on the latest trends in video production and distribution technology; the four of us from Adorama Rentals who attended gave our thoughts on the NAB’s trends on display, surprises and expectations for next year; we talk with Canon’s Chuck Westfall about the new cinema cameras, the 4K 1D C video-oriented DSLR and C500 flagship cinema camera due next year, as well as a 4K concept monitor; we speak with Blackmagic’s US President about the talk of the show, the upcoming Digital Cinema Camera, which shoots 2.5K 12-bit 4:2:2 RAW interally, all for under $3,000, and we get a tour of the interface; we talk to RED’s number two, Ted Schilowitz, about the new 6K Dragon Sensor due by years end and other products in the pipeline; we interview Sony regarding the FS700, the 4K-ready, high speed cinema camera priced under $10,000; ARRI shows us their latest ALEXA 4:3 digital cinema cameras, including the modular M, Plus, and flagship Studio, as well as their newest lighting solutions, the ARRI M40, M18 and L7-C LED Fresnel; we speak with Zeiss about their mulitude of new swappable-mount cinema lenses making their way to market; We meet the palmable Phantom Miro M320S, capable of speeds up to 1,500fps at Full-HD; Angenieux shows us their new zoom lenses optimized for 5K; Mole-Richardson shares its latest MoleLED portable lighting technology for hard to reach places and low power draw scenarios; and K 5600 showed us their new Joker 1600 and Alpha 1600 lamps.

Flash for Flower Photography

Flash for Flower Photography

On the Techniques and How-Tos blog, Mark Wallace shows how to use grids to avoid light spill; Our panel of perfectionists critique a reader submission as part of the PhotoZap series; Mark explains layer masks in Photoshop; Joe McNally explained his lighting setup when trying the D4 on a portrait of a Jazz great; Jena Ardell asks three professional food photographers to divulge their shooting secrets; Mark interviews music photojournalist and Fro Knows founder, Jared Polin; Tamara Lackey gets meta and interviews AdoramaTV’s Mark Wallace (can’t wait to see the reverse!); Diane Miller explains how to safely clean your camera sensor with a little help from Photoshop; Allen Rokach with Anne Millman explain when and how to use flash for flower photography; and Bryan Peterson shows how to use implied motion through long exposure, explores macro shooting indoors for rainy days and gives advice on developing a creative photographic eye.

On the Gear Guides and Reviews blog, Mark reviews the full frame flagship Nikon D4; Mason submits his Sony NEX-7 full review, as well as his patented Street Photography Stress-Test to see how well suited it is for photojournalism and street photography; and Mark reviews the Noir Photos iPad app.

On TechTock, the Adorama team and customers take a moment to thank Helen Oster, Adorama’s Customer Service Ambassador, for her tireless efforts to help troubleshoot customer issues.


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