Hasselblad Announces H5D Cameras

Posted in Equipment, News, Photography by Nathan Lee Bush on September 11, 2012

Hasselblad has revealed the followup to its H4D camera system in advance of next week’s photokina biennial imaging fair. The press release, though short on specifics, nevertheless points to a wave of enhancements and refinements to the system.

First and foremost, the guts have been enhanced. Faster processors and improved motor drive and focus algorithms promise to speed up the capture process. The second generation True Focus II technology promises immediate focus confirm. The viewfinder is brighter and larger than the competition, with a sturdier eye cup to boot. A grippier material and enlarged buttons lend the design new ergonomic comfort. Updated graphics and interface improvements promise a more straightforward and intuitive user experience.

The system will come in 40, 50 and 60 megapixel flavors as well as 50 and 200 megapixel Multi-Shot versions. Additionally, the cameras will ship with both the proprietary capture software, Phocus, as well as the latest version of Adobe’s Lightroom, potentially a bolstering step against Phase’s industry-standard Capture One software.

In addition the Swedish company announced the addition to its enviable lens lineup, in the form of the HCD 4.8/24mm lens, equivalent to a 17mm on a 35mm system.

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