2012 Highlights in Video Tech

Posted in News, Video by Nathan Lee Bush on December 20, 2012

With manufacturers’ hands revealed, we can comfortably take stock of the trends and legacy of this momentous year for filmmakers.

Sony FS700 – Slo-mo for the rest of us
sony fs700High framerate HD has long been the domain of luxury car-priced specialty cameras like the Phantom Miro. Sony changed this with its sub-$10,000 FS700 super 35mm all-rounder. With Full HD video up to 240fps (and reduced resolution up to 960fps), slow motion is no longer an expensive and costly imposition, but seamlessly integrates with the production workflow. That the camera inherits the FS100’s low light prowess, and is 4K-capable with a recently revealed add on recorder, means this camera will be a future-proof, affordable, swiss army knife of a camera for filmmakers and DPs everywhere. Check out our Sony FS700 interview at NAB.

Canon goes all-in on Digital Cinema
Canon C500Little over a year ago, a “Cinema EOS” division was just a gleam in Canon’s eye. While other camera manufacturers seemed content to let their video capabilities on DSLR and mirrorless offerings act as value-added features to the core still-photography tool, Canon decided to take a gutsy leap into the Digital Cinema fray. By year’s end, it offers a full range of digital cameras, lenses and peripherals along a variety of price points, carving out a position among industry mainstays. We’ve seen customers enthusiastically adopting these cameras in all areas of the Digital Cinema industry: features, documentaries, music videos, commercials and more. Read our year one analysis of the Canon Cinema EOS line after our industry event.

Digital Continues its Hollywood Takeover
With a few notable exceptions (The Dark Knight Rises, The Master, which utilized IMAX or 70mm film stocks, respectively), many of the year’s biggest and most visually exceptional movies were shot digitally. Films like Prometheus, Skyfall, Life of Pi, The Avengers, Zero Dark Thirty and plenty more surreptitiously replaced their medium’s namesake for digital alternatives from ARRI and RED.

Sony Solves the Global Shutter Problem
Sony F5 ModularWhile digital cinema cameras marched slowly toward film parity over the last decade, they always lacked a fundamental advantage of their film counterparts: a global shutter. Synonymous with film cameras, global shutters allow the entire frame to be exposed at once, rather than the progressive exposure of digital sensors. Fast processors and internal algorithms and post software were able to mitigate the problems inherent in rolling shutters, yet skew, wobble and partial exposures plagued even the most advanced cameras in use today, and required artistic compromises during the shooting process. Late in the year, Sony announced two spec-heavy cinema cameras in the form of the F5 and F55. The cameras were so its impressive in their own right, it was easy to overlook the monumental achievement the F5 added to its long spec sheet: the first global shutter on a digital cinema camera. Read about the F5, F55 and other Sony 4K news.

The Year of the Price Cut 
If Martin Luther King, Jr. declared “the arc of the moral universe is long, but it bends toward justice,” the filmmaking equivalent would be: “the arc of technology is pretty short, and it bends towards Crazy Eddie prices.” The shadow of the DSLR revolution hangs over the industry, when “film-like” depth-of-field and color range came within reach of millions of idea-rich but cash-poor filmmakers. Yet the truly high-end sheen and clarity of Hollywood imagery remained tantalizingly beyond the grasp of Indie filmmakers and small production houses. But perhaps more so than any other year, 2012 saw the dramatic price drop of cinema-grade options. First, the Blackmagic Cinema Camera and Sony FS700 ruffled players at NAB with pro-level spec sheets at consumer level prices. Then, to top off the trend, RED finished the year with across the board cuts to its entire line, in many cases practically halving the cost of camera “brains.” Of course, “cheap” doesn’t begin to describe cameras, especially when requisite peripherals are added to the cost, and renting remains the most cost-effective option for most DPs, but the fact remains – the price and quality gap between high end and low end shooting has never been smaller.

Blackmagic Ups the Ante with its Cinema Camera
blackmagicBlackmagic, no stranger to bold shakeups in every area of the industry it enters, nevertheless shocked the filmmaking world at NAB by casting its lot into the mature camera market with the Cinema Camera. The specs seemed too good to be true: common EF and Micro Four Thirds Mounts, bleeding edge Thunderbolt I/O, built in SSD and, most importantly, 2.5K, 12-bit RAW codec – all for the price of a DSLR. Its encountered no shortage of setbacks since its announcement: from endless production delays (we’re the only rental house in the city with one), to buggy firmware, limited featureset, less than intuitive UI and massive files requiring huge post processing power. Nevertheless, its fundamental advantage, incredible internal codecs and pliable final output for post work put a serious wrench in the careful pricing strategies the major players use to protect price brackets along the product range. If the BMCC takes off, 8-bit compressed codecs on 5 digit price points will not hold water much longer. Now, its a question whether Blackmagic can resolve its production bottleneck and get it into the hands of more users. Follow our full coverage of the BMCC.

4K Goes Mainstream
NAB’s big cinema camera manufacturers all had optimized 4K theaters showing off the game-changing potential of a high resolution calibrated experience. It was such a startling event that all four ARC team members on the floor in Vegas wrote about the experience in our post-NAB report. It remains to be seen whether audiences demand the hyper-realism of high resolution, but savvy filmmakers aren’t going to ignore the future-proofing a 4K+ master provides. Astoundingly, even GoPro got in on the high res action at the end of the year with its Hero 3 Black Edition shooting 4K at 15fps for only $400. Read our 4K commentary from NAB.

Full-Frame Reaches Dedicated Video-Cameras 
sony nexvg900The full-frame “look” became so common during the 5D Mark II heyday that beautifully shallow depth of field and the focus searching that attended it became a common attribute of half the films on Vimeo, an aesthetic unto itself. Yet Super 35mm remained the de facto standard for dedicated digital cinema cameras, leaving filmmakers who wanted to achieve the distinctive shallow affect with a handful of cameras aimed at stills shooters. Sony took a step toward changing this with its E-mount NEX-VG900. While the camera has notable shortcomings for filmmakers – a somewhat muddy image for film work and auto-oriented camcorder layout and interface, it still was the first Full-Frame camera with such a thin flange-mount distance, allowing for a massive array of lenses to be affixed via adapters. Here’s hoping for more large-sensor offerings in video camera bodies to come. Follow the tremendous developments in full-frame this year.

GH2 Upsets at Zacuto’s “Revenge”
The hacked Panasonic GH2 claimed long-overdue credit as a formidable filmmaking tool when it upset the major players in a blind screening of Zacuto’s annual camera test. While the strictly controlled standard lighting scenario showed the cameras falling more closely along their price points, the GH2 was able to win over the audience (including Francis Ford Coppola) when individual teams were allowed to take on each camera and compensate for their weaknesses with additional fill light. While this was as much a victory for the DPs as the camera itself, it nevertheless showed off the surprising image quality of the hacked version of the camera, with its increased bitrates and added features. Now we can eagerly look forward to the GH3, which promises to bring many of the hacked features to the native firmware. Read our analysis of the test and our interview with “Revenge” test administrator, Bruce Logan.

OM-D E-M5 Image Stabilization – The Beginning of the End of Steadicam?
Olympus OMD EM5The diminutive Micro Four Thirds enthusiast camera got plenty of plaudits from the photography press this year, but most coverage highlighted the camera’s accomplishments for the stills shooter, with unprecedented image quality from such a small sensor, speedy autofocus and fantastic build quality and ergonomics. Video seemed an afterthought for Olympus, so much so that they somehow managed to leave out 24p, the standard framerate among filmmakers and a key ingredient in approximating the “film-look.” But the five-axis onboard image stabilization was a revolutionary leap forward for hand-holding filmmaking. Micro-shake is an inescapable reality, requiring heavy and cumbersome rigs or steadicams for even the most trivial hand-held shot, or unreliable post-tools. With this camera, we got to peak into a future of IS so advanced as to potentially remove the need for burdensome peripherals.

What do you think?
This roundup is just one glimpse into some of the massive changes we’ve seen in the industry this past year. It’s all come so fast, it’s actually been hard to keep up at times. What had the biggest impact for you this year? What did we miss? Add your voice in the comments!

Also take our poll below, which change was most important for you in 2012?


The End of the World … for Instagram?

Posted in News, Photography by annakfischer on December 18, 2012

ImageInstagram released new terms of service yesterday, heralding what could be the beginning of the end of the Instagram age, at least among photographers who value ownership of their images. Pro photographer’s like Ben Lowy and Ed Kashi who’ve championed the service and helped it explode into the behemoth of the photo sharing world.  

The terms of service are lengthy but the especially disconcerting bits are excerpted below (italics mine):

“you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service.”

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata) on your behalf.”

To summarize the salient points:

1) Instagram now has rights to all the images you publish through its service.

2) Instagram can sell these images without your knowledge or consent.

3) This includes photos of minors.

The only way to opt out for already existing content and future work is to delete your account.

This isn’t the first rights grab we’ve seen from internet image hosting services. Back in May 2011, the then ubiquitous TwitPic underwent a similar change in terms of service. One that lead to its rapid decline

With Facebook heavily promoting the dearly bought social network to its users, we’re more likely to see a slow fade then a sharp decline, if anything. But as more services offer retro filters and streamline their mobile apps, we could see an erosion among Instagram’s savvier users.

We’re already seeing reactions from the press. The New York Times and CBS posted ominous, Dateline-style “are your kids safe” angled consumer pieces. That’s certainly valid, but we’re more concerned with working photographers’ intellectual property.

This speaks to the larger trend of Facebook’s long history of privacy violations and terms-of-use overreach. Now Instagram is the next vehicle for its information reselling business model. 

Relations between Twitter and Instagram have soured in recent weeks, with Instagram cutting its rival out of its service completely.  Twitter responded by adding its own robust photo filter and editing features. They are no doubt giddy at the latest news. They couldn’t have asked for a better holiday gift than Instagram’s right’s grab.

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This Holiday Season, 3 ARC Specials to Choose From

Posted in News, Promotions by Adorama Rental Co. on December 11, 2012

Adorama Rentals Holiday-SpecialsThe Winter Solstice and New Years seasons are one of the few holidays actually honored by the unspoken industry code which controls the working calendars of most creative professionals, allowing a rare and necessary respite from demanding clients and long workdays, and much needed catch-up time with family and friends.

Still, after the first few days of eating, talking, eating, gift-giving, eating and general merry-making with my family, I always start to go a little stir crazy, as my sister and I slip back into our pre-adolescent roles, one step above hair pulling, and my grandfather starts to reiterate stories he’s delivered a couple dozen times that week. At these moments, when you start considering creative ways to end it all with a turkey baster, that I find it’s most opportune to grab some gear and head on a walk, for a little artistic experimentation. Just as the solstice and New Year have come to symbolize renewal, it’s a great chance to take stock in your work and see how you can improve and reinvent your photography and filmmaking oeuvre.

This holiday season, we want to extend no less than three specials to allow you to do just that. If you want to go all in, you can get almost two weeks for the price of one, picking up Thursday, December 20th after 4:30 and returning Wednesday, January 2nd before 9:30. For more specific time frames we’re offering two five day rentals for a weekend rate: our Christmas Special starts December 20th, with returns due the 26th, and the second opportunity running December 27th through January 2nd.

So with so many options to choose from, take this opportunity to renew your creative vision for the New Year!

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The Cinema EOS Gambit: Report from the Canon/Adorama Presentation

Posted in Events, News, Video by Nathan Lee Bush on November 19, 2012

It’s easy to forget how recently film lorded over the Hollywood; how absolute, how unquestionable it’s dominance as the medium of choice.

Sure, digital was convenient, and certainly there was that mysterious theoretical crossover point at which image quality could uncannily pass the Turing test of a trained DP’s eye, for film. But there was a lingering denial in many hearts that such a day would come, and for so long, this held true. Nothing could match the latitude of a film negative, not to mention replicate that “look.” Video was confined to a “choice” for risk-taking filmmakers, eager to push the aesthetic envelope of audience comfort (think David Lynch or Lars von Trier) or by trigger happy directors prematurely convinced of its substitutability and advantages (Michael Mann comes to mind).

Yet Moore’s Law marches stoically forward, and with it, hearts follow minds into the future reality, which has finally become the current one. The all-caps opposites – staid, storied ARRI and its foil, the plucky upstart, RED – took an early lead in getting real films, indistinguishable from the namesake, into theaters. Notably, the gorgeous Skyfall was shot on the Alexa and the approaching Hobbit trilogy was EPIC shot. Sony, never one to be left out of seemingly any market, answered with the formidable F65, used on the forthcoming M. Night Shyamalan feature. A new oligarchy around the centerpiece of cinematic technology – the camera – was forming, as suddenly as the market came up for grabs. Canon, seeing (more…)

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The Blackmagic Cinema Camera has Landed at ARC!

Posted in News, Video by Nathan Lee Bush on November 8, 2012

Blackmagic Cinema Camera at Adorama Rental Co.

Blackmagic Design made history at NAB in April, transforming itself overnight from a niche supplier of high-end I/O and software solutions for the filmmaking industry to a mass market camera manufacturer. Eight months on, its name is uttered with hushed and quivering reverence in the filmmaking community. How did it achieve such a feat? With nothing short of an industry-defying, paradigm shifting announcement: the Blackmagic Cinema Camera.

With 2.5K,12-bit, RAW and 10-bit ProRes 1080p recording, a promised 13 stops of dynamic range, radical diminutive form factor, electronic EF mount, and innovative touch screen interface/monitor, the camera had filmmakers salivating straightaway. But then the truly jaw dropping feature landed: the price tag. All this could be had for $2,995. It seemed like a typo. Shouldn’t there be an extra digit in there somewhere? We were incredulous when we interviewed Blackmagic U.S. President Dan May last at the show.

The question remained: could the BMCC live up to its vaunted specs at this aggressive price point? Videos have recently begun trickling in from pre-production models answering enthusiastically in the affirmative. The images coming out of the camera were amazing, holding detail deep into the shadows, possessing pleasant, film-like highlight rolloff, and resolving incredible detail. This


RED Slashes Prices Across Line

Posted in News, Video by Nathan Lee Bush on November 2, 2012

Mere days after Sony’s 4K bomb dropped, with the F5 and F55, RED CEO Jim Jannard announced an across-the-board price cut on the “brains” of all its current camera models. this included a Crazy Eddie slash of its “battle-tested” (i.e. used) RED ONE MX, from $25,000 to a mere $4,000. That’s slightly more than a used FS100, though of course will require expensive peripherals to bring it to life. Still 4.5K RAW for $4k sounds pretty unreal. It’s 5K offerings also see substantial drops. The EPIC-M falls almost half from $39,500 to $24,000, while the EPIC-X falls to $19,000 from $34,500. The Scarlet drops a less dramatic sum from its pricetag, to $7,950 from $9,700.

It now remains to be seen how Sony will respond. It was cleverly silent on the pricing for its latest announcements – aware, no doubt, of RED’s impending move following Jannard’s earlier post hinting such a change was imminent. Now it can adjust its final pricing accordingly.

It’s Canon’s move now – its push into digital cinema a bit more precarious following these announcements. Its 8-bit 4K 1D C DSLR is $13,000 and it’s $26,000 C500 is due this month. It’s anyone’s guess when and how it responds, but its DSLR division has shown itself eager to drop prices in the wake of product launches, so a similar move is not unthinkable.

As with all things digital, the end user is the ultimate winner. It’s hard to remember that prior to NAB last spring, anything beyond Full-HD seemed exotic. Five digit pricetag cameras like the C300 and F3 were happy offering 720/60p. But now we have three cameras under the magical $10,000 threshold sporting greater than HD resolution and many with high framerates to match their astronomical resolutions. The corollary cost, of course, is the increased processing power and storage needed to handle the massive resulting files. Nevertheless, it seems that the long-awaited high resolution future is indeed now.

Update: we added a poll to get your take on the current landscape!

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Canon 6D vs. Nikon D600: Two Approaches to Entry-Level Full Frame

Posted in News, Photography by Nathan Lee Bush on September 20, 2012

I apparently spoke too soon with my post last week about full-frame entrants pushing the once-prized upmarket sensor size down the path toward becoming the “new normal,” as it had historically been throughout much of film era. The news just keeps coming. Fujifilm openly discussed interest in full-frame this week, and Leica for the first time introduced a semi-affordable (by Leica standards, at $5,450) simplified variant of its M9, the M-E.

And no sooner had Nikon redefined “entry level” full-frame with the $2200, 24 megapixel D600 than Canon announced its equally-priced answer in the form of the 20 megapixel 6D. The cameras represent two distinct visions of what its conceptualized end user would prize most, and what he or she could manage without.

If the 7D is Canon’s pro body APS-C camera, than the 6D is more a consumer-body full-frame, with the stripped-down controls of the 60D. Canon’s decision to push the 60D downmarket with stripped-down external controls was controversial, and its decision to mimic those changes on its entry level full-frame may be equally contentious. The D600, too, is a full-frame crammed into a D7000-inspired body. The main difference though, is that the D7000 body and control layout is decidedly more pro-geared than the 60D.

Control layout aside, the cameras differ in other areas of emphasis as well. Two particularly impactful choices are (more…)

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Panasonic GH3 is a Video-Optimized Powerhouse

Posted in Equipment, News, Video by Nathan Lee Bush on September 18, 2012

Long championed by a loyal cadre as an under-appreciated black sheep in the filmmaking world, the Panasonic GH2 had its retribution moment this past summer, when a hacked version of the camera was the surprise belle of the ball in Zacuto’s Revenge of the Great Camera Shooutout. Pitted against cameras up to a hundred times its price (really), it managed to win over none other than Francis Ford Coppola and other exclusive audience members in attendance as the favorite at Zacuto’s live optimized screenings, where each camera was presented anonymously against its competitors to prevent bias. The caveat was that the results were also highly influenced by how each camera team chose to add to the base lighting of the scene. In the test comparing the cameras apples-to-apples under one constant lighting scenario, they corresponded more closely to their price points. Still, it showed what the GH2 could be pushed to do.

Zacuto’s test propelled the GH2 into the spotlight. Just in time to capitalize on the massive upset, Panasonic has unveiled the successor, a camera drastically upgraded and reconfigured in practically every area and geared unapologetically towards video shooters (though its the top of the line stills camera from Panasonic as well). The GH3 is a full-fledged response to practically any complaint its lauded predecessor had leveled against it during its two year run.

The vibrant GH2 hacker community exposed massive unused potential in sensor and processor by unlocking higher bit rates and increasing high ISO range, among other enhancements. The result was pure magic, with video that was sharper and cleaner than cameras many multiples its price. The grain at (more…)

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The Full-Frame Future is Upon Us: Nikon D600 & Sony’s SLT-A99, RX1, NEX-VG900

Posted in Equipment, News, Photography, Video by Nathan Lee Bush on September 13, 2012

A Very Big Year for Full-Frame
2012 has seen a full revamping of the entirety of the traditional Canon and Nikon full-frame product lines. Those two companies have throughout the modern digital era lobbed back-and-forth assaults on one another in two categories: all-purpose models like the D800/D800E and 5D Mark III in the $3000-$3500 range, and supercharged cameras designed for specialty applications like sports and photojournalism at double the price.

Yet, in the past 24 hours, this clockwork-like pattern of incremental updates in defined product categories has seen a massive shakeup. Surprisingly (and admirably), Nikon is one of the disturbers of the peace. This generally conservative company has a lot to lose if it cannibalizes its bread and butter lines. But that’s exactly the risk it’s taking with the D600 entry-level full-frame.

Nikon D600
Time after time we’ve seen it demonstrated that if you don’t make your own products obsolete, your competition will for you. Apple famously undermined the very product that led to its resurrection in the early 2000s, the iPod, gambling big on a vision of a new kind of mobile phone, and winning untold riches in the process.

A more common refrain, though, are the missed opportunities monolithic companies make, which compound into a slow, almost imperceptible decline, eventually spiraling into sudden collapse.

Nikon seems to fit the latter mold. The 1 system, while winning over some soccer moms and japanese teens with its cute styling and simple interface, was mocked upon its release as a tepid, underspec’d entrant in the skyrocketing mirrorless market, whose elite members were already going toe to toe with enthusiast and semi-pro DSLRs in much smaller packages. The J1 and V1 seemed cynically calculated not to step on the toes of the traditional product lines. It seemed like a move by a company with too much skin in the game to make truly visionary leaps. Yet today Nikon has revealed a truly affordable full-frame with a killer spec sheet attached.

The D600 is essentially a cross between the D7000 and D800, arguably borrowing the best of both worlds at a price point ($2100 MSRP) smack dab in the middle. The camera body, closer in size to the enthusiast D7000, takes more styling and interface cues from the camera as well. It borrows its AF system, has dual SD card slots and USB 2.0 connectivity. The 24 megapixel sensor (presumably Sony-designed and Nikon-modified) brings it to the top of the megapixel heap, save for the D800.

On most other counts, the camera matches its big brother, the D800, from EXPEED 3 processor to 3.2 inch 920k LCD. In fact, for those who don’t need the billboard-sufficient mega-megapixels of the D800/E, the 24 megapixels on the D600 could provide low-light advantages in the video department, where the D800 languishes at higher ISOs.

Meanwhile, Sony has quietly been working on an entirely different roadmap, consistent with its propensity to forge new categories with an eye to future over present rewards. Yesterday it announced a raft of updates to its lineup, claiming three firsts in the full-frame arena:

  • The SLT-A99, the first full-frame camera employing its Single Lens Translucent (SLT)/EVF system
  • The NEX-VG900, the first dedicated video camera based around a full-frame chip and first E-Mount full-frame camera
  • The RX1, the first fixed lens and mirrorless rangefinder style full-frame

This stout-yet-svelte camera is the long-awaited followup to the almost 4-year-old A900. That camera, while no slouch when pitted against its nearest rivals at the time, belonged to the B.5D. (before 5D Mark II) era of straight photographic devices. The Mark II, which would be announced a week later, held the secret sauce which would, for the next generation, redefine the definition of the camera as a multi-media tool, empowering a new generation of Indie filmmakers and shaking up the entire video world.

The A99 is a thoroughly future-looking update, hell-bent to not be outdone as the multimedia DSLR of choice, and designed to wrest control from the big two with pure bleeding edge technology, leading the way among full-frames in its class for video features, including 1080/60p, an AVCHD 2.0 codec, clean HDMI out, and a multi-peripheral hotshoe allowing for additions like XLR inputs.

The A99 incorporates Sony’s single lens translucent technology, which employs a semi-transparent mirror which allows a small amount of light to be diverted to the always-on Phase Detection AF system. The system also allows for an all electronic viewfinder sending a live signal directly from the sensor to your eye, with a class-leading 2.4 million dot image in place of the classical optical system used in other traditional SLRs.

The EVF has advantages and disadvantages, depending on who you talk to. On the one hand, you get a live preview approximation of the changes you’re making and can have HUD features, such as a live histogram and settings overlayed on your image. On the A77 I played with last year and the NEX 7 I own, this turns out to be a huge advantage. You can even get a preview of the completed shot as you’re shooting. You can get focus assist and peaking for manual focus and video shooting. Removing your eye from the viewfinder becomes a much rarer occurrence. On the downside, despite its industry-leading resolution, the digital image can still not replace the clarity of looking through a large, bright optical viewfinder. It’s getting there though.

At $2800, the A99 is $200 and $700 cheaper than its intended competition (though the D600 surely blunts this coup, somewhat). Still, it’s taken for granted that Sony is in an uphill battle with the Big Two, and must offer more for less to wrest market share and encourage investment in its system.

Sony has finally done it. A full-frame sensor is now in a mirrorless, impossibly compact body. Remarkably, the camera is smaller in width and height than the APS-C based Fujifilm X100. Only the fixed 35mm F2 Carl Zeiss Sonnar T* lens costs it the dimension Triple Crown. Like the X100 this product is definitely niche, especially when its $2800 price tag and lack of viewfinder is taken into account.

The Fujifilm X100 is ostensibly its nearest competitor, though at less than half the price and with a sensor 2.4 times smaller, I doubt there will be much overlap in audience. On the other end of the spectrum, it could give the Leica M9 a run for its money, at a fraction of the cost, with a killer lens and the manual aperture control ring giving a hint of that old school experience, with the luxury of AF and first rate video. The third, rose colored glasses way of looking at the camera is that it has no direct competitors, and will mop up as an unchallenged anomaly designed for an very real, if idiosyncratic, audience.

It’s a tool for street photographers and photojournalists, and I suspect it will find a small but devoted following in that category, those for whom the X100 is too flawed and the M9 too costly for its dearth of cutting-edge technology. I’m tempted myself, as it seems to fit the bill for most of my shooting. In my personal work, I rarely veer from that angle of view, and would love a fast and quiet camera full-frame camera to surreptitiously capture the life of the street.

Sony’s strength has always been incorporating its vast proprietary bleeding edge technology portfolio into its cameras. Its weakness has always been lenses. Its new E-mount, though still experiencing a native lens drought, has the considerable advantage that owing to its incredibly short flange-mount distance, with an adaptor, pretty much any glass can be affixed to NEX cameras. This is especially valuable in the digital cinema arena, where AF is still an afterthought on 99% of shoots anyway.

The main question with this camera is: is there a market for a prosumer camcorder with a full-frame look? I can see an offshoot of Sony’s Digital Cinema Cameras, like the F3/FS700/FS100 incorporating this sensor, though the choice of a run-and-gun style body kind of contradicts the purpose of the unique, super-shallow cinematic look full-frame provides.

The Irony of it all
Fifty years ago, “full-frame,” i.e. 35mm, was the smallest format you could reasonably expect to work with. APS sized sensors are an offshoot of a failed amateur-oriented film format introduced by Kodak in 1996. The digital era has brought us on a long, slow slog back up to parity with the minimum quality of a couple generations back.

Of course, this simplifies the situation. Digital has evolved ease of use, allowed productivity and workflow gains, and provided tangible progress in areas only digital technologies can provide consistent gains, like High ISO performance and noise control. But that we’d be counting our lucky stars to have an affordable 35mm equivalent capture size would surely seem ironic to even amateur photographers of yore, considering Brownie cameras had larger capture area over a century ago. In any case, here we are, back where we started, and full-frame imaging is fast becoming the new normal. And I have to say, it feels pretty good.

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iPhone 5 for Photography and Video

Posted in Equipment, News by Nathan Lee Bush on September 12, 2012

iPhone 5 cameraApple just announced the true heir to the iPhone 4 (none of that S stuff) with a broadly revamped design and a raft of new features. Of course, giving special coverage to one phone so clearly in the consumer category seems beside the point amidst the raft of new announcements coming in the wake of IBC and leading into Photokina next week.

But com’n, this is no ordinary phone. This phone’s last two iterations hold the top two spots of most-used cameras on Flickr, and the top four among camera phones (the 3G makes the list!). Hell, this phone could shift US GDP prospects. And, this particular device has broad adoption among working photographers and photojournalists. This is confirmed both anecdotally, based on my observations in my daily interactions with industry professionals, and well-established in the media. The iPhone is a has a lot of fans among pros (Annie Leibovitz among them).

So what does the iPhone 5 offer image makers?

The new body is taller and lighter and most notably, 18% thinner. Thinner is generally bad for optics, and Apple forced the “iSight” into a 25% thinner package, costing the camera any improved specs. So on this front Apple managed to remain merely constant, making up for the crippling parameters by maintaining the five element, f/2.4 lens and 8 megapixel sensor of the 4S. Additionally, however, it boasts “precision lens alignment” and a new durable and clear sapphire lens cover.

Apple says the new A6 chip has a 2X faster CPU over the A5, and a doubled graphics boost to boot, while still managing to reduce size and increase efficiency. The speed bump allows for a 40% faster image capture over the 4S, which was already quite zippy. Absent hard numbers, I’d say we’re approaching consumer P&S shutter speeds with this latest update.

The iPhone 5 makes up for its surface spec-deficiency with some clever software tricks. It has a new dynamic low-light mode, which uses an algorithm evaluating nearby pixels to enhance low light performance up to 2 stop. The image processor reduces noise and includes a “smart filter” for better color matching. The camera also sees a trickle down of an increasingly popular feature among consumers: the panorama sweep. Starting with the camera in a vertical position creates a luxurious 28 megapixel file, with artifacts from moving objects and shaky hands removed in-camera.

Apple, hoping to break one of the few oft-cited criticisms of the company – its inability to crack into social sharing – is taking another obvious foray into the crowded but still up-for-grabs photo sharing sphere with Photo Streams (how Flickr didn’t wrap up this market with its seemingly interminable head start is beyond me… oh yeah, Yahoo bought it). The service allows you to share photos over with specific friends and family of your choosing.

The video retains the 1080p resolution of the previous incarnation (I don’t think we’re ready for 2K phone videos just yet). The camera features improved Image Stabilization over the 4S. Also a long-missing consumery feature, facial recognition, is included. The camera also includes a feature I’ve noticed in prosumer offerings like Nikon’s 1 series and Sony’s RX100, allowing for uninterrupting photo snaps during video recording. There are now three mics, on the front, bottom and back and noise cancellation technology built in. Finally, the iMovie app has been updated, though Apple didn’t go into details during its presentation.

As everyone knows, the display is critical when showing work to clients and colleagues alike. The 4 inch display has 44% “better” color saturation and full sRGB rendering. The added real-estate on the 336 ppi, 1136×640 retina display is of course welcome, as is the aspect ratio for filmmakers, which is much closer to 16:9.

Is It For You?
As everyone knows, the iPhone is so much more to working image makers than a compact camera or even a phone. “Personal Digital Assistant,” SIRI’s self-described role, doesn’t even do justice to just how central the device has become to our productivity, not to mention social lives. With updates and enhancements across the board, from maps to calendar to LTE connectivity (!), the device won’t have to rely on having the best camera to compete in this dynamic playing field. With elite competition on all sides, the iPhone brand carries such caché, all Apple has to do is not majorly screw up. And its lucky for that: Nokia’s PureView technology already blows everything else out of the water. But considering the, frankly, shocking growth of mobile photography in the past year alone, the imaging capabilities of the camera you always have on you are certainly a major factor to consider, especially for professionals.

What do you think? Are the iPhone 5 camera updates enough to entice you, or has another cameraphone already won your heart?

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